The Eighth Floor is …
The marketing strategy for any business is the biggest deciding factor for the success of the brand.
The Eighth Floor develops creative and effective marketing strategies to help achieve regional and national brand recognition. Our goal is to help you gain a greater market share and ultimately, drive sales. We work with you to build a better and bigger business and develop the most cost and time efficient strategy to help you reach your goals and expand your target audience.
o…Digital and Social Media…….
Everyone has a Facebook page or Twitter account, but the potential reach of digital and social media for any brand is almost limitless, if given the proper direction.
The Eighth Floor takes into consideration every aspect of your brand to develop strategic and effective global guidelines that maximize online presence, engage your customer and expand your target audience. We work with some of the most highly regarded experts in the field and manage them every step of the way to ensure cohesive messaging across all mediums and comprehensive results.
We believe that relationships and a unique problem-solution approach to media relations help differentiate our approach from the others and deliver results.
The Eighth Floor media strategists help you identify target media and audiences, and develop proactive stories that ignite thought rather than reactive placements. We believe in using our strong relationships with journalists to make our work not just about what we need from them, but what they want from us. By maintaining strong personal relationships with key media, we learn what they plan to cover and how to work best with individual personalities and styles.
Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The Eighth Floor helps you understand the needs and wants of your customers and prospects and integrates brand strategies that reside within the hearts and minds of customers, clients, and prospects. We work with your internal team to research, define, and build your brand to its greatest potential.
In addition to high-level event creation and execution, The Eighth Floor provides clients with counsel on maximizing existing relationships and public relations synergies.
We understand the critical importance of bringing your strategic positioning to events that deliver ROI and create brand awareness and visibility and work hand-in-hand with our clients to integrate corporate messages, products and services all while tracking success throughout each campaign to ensure a strategic and profitable outcome.
We believe in building relationships that last, and cater to the needs of clients, and budgets, big and small.
From global product launches and brand development to a question about local market activity, The Eighth Floor offers the same high-level executive consultant recommendations and expertise upon request.
o…VIP & Entertainment Services…….
Our strong network of personal relationships include celebrity publicists, national and regional tastemakers, VIP stylists in the film, television, and music alike.
We place products on the red carpet and in most every magazine on your local newsstand and specialize in â€œbuzzâ€ marketing by being strategic in our approach, streamlined in our planning and tenacious in our execution and follow-up. The Eighth Floor uses their extensive rolodex to make the right fit between brands and VIP tastemakers around the world and negotiate the most cost-effective contract possible.
Our approach to building corporate brand equity and shareholder value works.
We strategically build and maintain corporate reputations by offering a mix of tools that offer superior results including investor relations, corporate brand management, communications support, media training crisis management and global media relations. The Eighth Floor customizes our corporate communication services to help companies achieve their local, national and global goals.